Strategy Mapping /SSTM (Strategic Sales Territory Mapping)
is being used in the following ways:
Sales Process Development -
develop or establish a Sales
methodology in an organization and prepare the organization
to take advantage of CRM
Rapid Prototype Development
a Sales Automation/CRM system (also major cost savings)
- prepare/enable a company to step up from a Contact Manager to SA/CRM
making an incremental step (vs a major leap) toward CRM.
- Enhancement to midrange Sales Automation/CRM
- Front end enhancement to high end CRM systems
(bringing continuous Sales Process Enhancement and necessary productive functionality that is not available in relational database systems).