In the Typical CRM approach, most assessments of a business's process are done in a very short period of time, a snap shot, due to the pressure of time/money and the importance of nailing the process so software customization can begin.
Many companies frequently do not have a clear process; they have
several processes, or they need to improve performance and need to change their process.
Most processes that are implemented in CRM are derived from best practices by
consultants talking to the top performers. But, the numbers show that the
greatest point of leverage (and opportunity for consistency) is in designing a
process that enhances the performance of the 80% that are not the top performers.