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Many efforts in the use of technology in automation take expedient approaches which can be dangerous to an organization, let alone obscuring the bottlenecks that need solutions or stifling imagination needed to innovate.
For example, in the Sales Automation/CRM industry, success rates (< 40%) speaks to the ineffectiveness of the typical approach . Also the rapid deployment of eCommerce, in many instances, has yet to translate to the bottom line. Successfully increasing performance and service is a matter of taking a comprehensive and insightful approach to identifying and incrementally optimizing the entire process of bringing product and services to market sm.
While we frequently engage clients initially looking to improve sales and marketing performance, Alcaide & Associates keeps perspective, and consults, on the entire process. We identify the initial points to optimize, then move incrementally through the process solving the bottlenecks, so that increases in performance produced in our optimization are systemic and sustaining. Our pragmatic strategies and solutions sm also enable individuals in your organization to take responsibility, suggesting innovative ideas; future optimization in response to company and market changes.
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